Meet Roy
Roy is a security professional turned AI builder. After years in the security industry, he saw firsthand how AI was transforming every business — and how most people were being left behind by hype, jargon, and paywalls.
So he did what builders do: he started building. First came Precision Quote AI (aka "The Digital Counterman") — an AI-powered business tool that proves these concepts work in the real world, not just in theory. Then came Security Lion — a community where he shares everything he's learned so others can build with AI too.
Roy isn't an academic or a Silicon Valley insider. He's a hands-on entrepreneur who believes the best way to learn AI is to use AI — on real problems, for real businesses, with real results. That practical, no-nonsense approach is baked into everything Security Lion does.
Photo coming soon
What We've Built: Precision Quote AI
Precision Quote AI — "The Digital Counterman" — isn't a demo or a concept. It's a full-scale, production AI platform that Roy built and runs. It's the proof behind everything we teach at Security Lion.
Flagship: AI-Powered Real Estate CRM
Our first customer got a complete, end-to-end AI business system — not a template, not a plugin, but a custom-built platform that handles everything from first contact to closed deal:
Custom VOW Property Search Website
Fully MLS-compliant property search with IDX/VOW rules, anti-scraping protections, user privacy controls, and internal reporting — built from scratch, not a widget
AI Voice Agent
Handles inbound and outbound calls, qualifies leads, books appointments, and answers property questions — fully compliant with state reporting and record-keeping requirements
Auto-Dialer + 90-Day Cadence
Automated outbound calling with a proven 90-day nurture sequence combining calls, SMS, and email campaigns
Full CRM Integration
Every touchpoint — website visits, calls, texts, emails — feeds back into the CRM for complete lead tracking, cold lead reactivation, and pipeline management
AI Lead Monitoring
Automatically extracts lead information, scores engagement, triggers immediate outreach — no lead sits untouched
SEO Optimized for AI Search
Built for traditional search, modern SEO, and the new wave of AI-powered search engines — fully indexed and discoverable
The Original: AI for Construction Supply
This is where Precision Quote AI started — "The Digital Counterman." The construction supply industry runs on expertise, speed, and accuracy. Roy built an AI system that delivers all three:
AI-Powered Quoting Engine
Instant, accurate quotes for construction materials — pulling from product catalogs, pricing rules, and supplier data in real time
AI Voice Agent — The Digital Counterman
Handles phone inquiries like a veteran counterman — answers product questions, checks availability, takes orders, and routes complex requests to the right person
Product Knowledge Base
AI trained on deep product catalogs — specs, compatibility, alternatives, and recommendations that would take a new hire years to learn
CRM + Lead Management
Every call, quote, and interaction tracked in the CRM — full pipeline visibility from first inquiry to completed sale
Automated Follow-Up
Quotes don't go cold — automated email and SMS follow-ups keep deals moving without the sales team chasing every lead manually
Contractor & Account Management
Repeat customers get personalized service — the AI remembers past orders, preferred products, and account terms
The construction supply industry hasn't changed in decades. Precision Quote AI is changing that.
Coming Soon: Trucking & Logistics
In DevelopmentThe same AI infrastructure is being adapted for the trucking and logistics industry — an industry drowning in manual dispatch, paper-based compliance, and disconnected systems.
AI Dispatch & Load Matching
Intelligent load assignment based on driver location, availability, hours-of-service, and route optimization
Compliance & Reporting Automation
DOT compliance, ELD integration, IFTA reporting, and driver qualification file management — automated and audit-ready
Voice Agent for Carriers & Brokers
AI handles rate confirmations, load status updates, and appointment scheduling — keeping freight moving without phone tag
Fleet CRM & Pipeline
Shipper relationships, lane history, rate tracking, and capacity planning — all in one AI-connected platform
Coming Soon: NoFluKeto.com
In DevelopmentAI isn't just for business — it can change lives. NoFluKeto is an AI-powered health platform designed to help people lose weight fast and safely using the keto diet, then transition to long-term health with the Mediterranean diet. No crash dieting. No getting sick. No guesswork.
AI Diet Advisor Agent
A personal AI advisor that builds your meal plans, adjusts macros based on progress, and answers nutrition questions in real time — like having a dietitian in your pocket
Smart Meal Planner & Tracker
AI-generated meal plans tailored to your goals, preferences, and grocery budget — with full macro tracking and progress logging
"No Flu" Keto Transition
Guided onboarding that eases you into ketosis without the dreaded keto flu — electrolyte management, gradual carb reduction, and symptom monitoring built in
Health Dashboard
Visual progress tracking — weight, body composition, energy levels, and key health markers — so you can see what's working and stay motivated
Keto to Mediterranean Transition
Once you hit your weight goals, the AI transitions you to a Mediterranean diet for long-term health maintenance and optimization — sustainable, not a crash
USDA Food Data API Integration
Plugged directly into the USDA food database for accurate nutritional data — no guessing on macros, no unreliable user-submitted entries
Voice-First AI — Just Talk
Connected to the CRM for easy voice-only use — log meals, ask nutrition questions, get recommendations, and check progress without touching a screen
The principles, tools, and real-world thinking behind Precision Quote AI are exactly what we teach inside Security Lion. We don't talk about AI in theory — we build with it every day, and then we show you how.
What We Stand For
People First
AI is a tool — people are the point. Every course, feature, and decision starts with the question: does this actually help someone?
No Gatekeeping
AI knowledge shouldn't be locked behind six-figure degrees or insider networks. We share openly, price fairly, and welcome everyone.
Practical Over Theoretical
We skip the fluff and focus on what works. Real tools, real workflows, real results — not abstract concepts you'll never use.
Community Lifts Everyone
When one person figures something out, they share it. That's how communities grow. We learn together, build together, and win together.